Investigate market structures where a single firm dominates and the implications for pricing and consumer choice.
If you were the only person on Earth who owned a patent for a life-saving medicine, would you price it to help the most people or to make the most money?
A pure monopoly exists when a single firm is the sole producer of a product for which there are no close substitutes. Unlike competitive firms that are price takers, a monopolist is a price maker. This power stems from barriers to entry—obstacles that prevent competitors from entering the market. These include legal barriers (like patents or licenses), control of essential resources (owning the only diamond mine), and economies of scale (being so big that new firms can't match your low costs).
Quick Check
What is the fundamental reason a monopoly can maintain high prices without losing all its customers to competitors?
Answer
The existence of high barriers to entry prevents new firms from entering the market to undercut the monopolist's price.
In perfect competition, a firm can sell as much as it wants at the market price, so . However, a monopolist faces the entire downward-sloping market demand curve. To sell one more unit, the monopolist must lower the price for all units sold. Consequently, the Marginal Revenue (MR) is always less than the Price (P) for every unit after the first. The firm still maximizes profit where , but because , the price charged to consumers is significantly higher than the marginal cost of production.
Let's see why falls faster than Price:
1. A firm sells 1 unit at $P = \$10TR\.
2. To sell 2 units, it must drop the price to $P = \$9TR = 2 \times 9 = \.
4. for the second unit = $TR_2 - TR_1 = 18 - 10 = \$8P = \ but $MR = \$8P > MR$.
Monopolies create market failure because they do not achieve allocative efficiency. In a competitive market, , meaning the value consumers place on the last unit equals the cost to produce it. A monopolist restricts output to the point where , but since they charge , they produce less than the socially optimal amount. This 'under-production' creates Deadweight Loss (DWL)—a loss of economic welfare that benefits neither the producer nor the consumer.
Imagine a market for 'Widget A'.
1. In Perfect Competition, the market reaches equilibrium where . Let's say $P = \$5QMR = MCQ = 60\ for those 60 units.
4. Result: The price rises from $\$5\, and 40 units of 'value' are lost to the market (Deadweight Loss).
Quick Check
If a monopolist is producing at a level where $P = \$15MC = \, is the market allocatively efficient?
Answer
No, because . Allocative efficiency only occurs when .
Sometimes, a monopoly is actually more efficient than competition. A natural monopoly occurs when economies of scale are so extensive that a single firm can provide a good or service to an entire market at a lower cost than two or more smaller firms could. This usually happens in industries with massive fixed costs, like water pipes or electricity grids. If two companies tried to compete, they would both have to build expensive infrastructure, doubling the average cost for everyone.
Governments often regulate natural monopolies using two pricing strategies:
1. Socially Optimal Pricing: Setting . This achieves efficiency but often causes the firm to lose money because is below the Average Total Cost (ATC).
2. Fair-Return Pricing: Setting . This allows the firm to break even (earn a normal profit) but results in some deadweight loss because .
3. Mathematical check: If $ATC = \$10MC = \, the regulator must choose between a price of $\$2\ (sustainable but less efficient).
Why is the Marginal Revenue () curve for a monopolist below the Demand () curve?
Which of the following is a characteristic of a natural monopoly?
A monopolist will always charge the highest possible price that any consumer is willing to pay.
Review Tomorrow
In 24 hours, try to explain to a friend why a monopolist's Marginal Revenue is not equal to the price of the good.
Practice Activity
Look at your local utility bill (water or electric). Research if it is a natural monopoly and how your local government regulates its pricing.