Analyzing what happens when the market price is too high or too low.
Why do some sneakers sell out in seconds while others sit on clearance racks for months with '50% OFF' stickers?
Quick Check
If a store has a surplus of video games, will they likely raise or lower the price to fix the problem?
Answer
They will lower the price to encourage more people to buy the extra inventory.
Quick Check
In a shortage, is the Quantity Demanded () higher or lower than the Quantity Supplied ()?
Answer
Quantity Demanded () is higher than Quantity Supplied ().
Markets are like a self-correcting scale. If there is a surplus, the 'downward pressure' on prices moves the market back to equilibrium. If there is a shortage, the 'upward pressure' from eager buyers moves the price back up. This movement continues until . At this point, there is no pressure for the price to change. Economists call this the Equilibrium Price. It is the only price where both buyers and sellers are satisfied with the quantity being traded.
A shoe company is trying to find the right price for a new sneaker. 1. At 40, they have a shortage of 300 pairs. 3. The company tries Q_s = Q_d70. No further price changes are needed.
What is the result when and ?
If you see a 'Sold Out' sign at a store, the market is likely experiencing:
In a surplus, sellers will usually raise prices to make more money from the few customers they have.
Review Tomorrow
In 24 hours, try to explain to a friend why a 'Clearance Sale' is a sign of a market surplus.
Practice Activity
Next time you go to a store, look for a product that is out of stock. Ask yourself: Is the price currently too high or too low for equilibrium?