This lesson covers the nuances of writing cover letters, formal emails, and internal memos for a professional environment.
Did you know that a recruiter spends an average of only 6 seconds looking at a resume before deciding its fate? Your cover letter is the 'hook' that buys you the next 60 seconds of their attention.
A cover letter is not a summary of your resume; it is a Value Proposition. Its primary goal is to bridge the gap between what the company needs and what you offer. To do this effectively, use the PAR Formula: Problem, Action, and Result. Instead of saying 'I am a hard worker,' describe a specific problem you faced, the action you took, and the measurable result. This creates a narrative of success. Think of your cover letter as a bridge: one side is the job description, the other is your experience, and your writing is the structure that connects them. Always address a specific person if possible, as this increases the 'open rate' of your application by appearing personalized rather than generic.
1. Problem: The school newspaper's ad revenue was down by . 2. Action: I designed a new digital sponsorship package and pitched it to five local businesses. 3. Result: We secured three new sponsors, increasing revenue by within one semester.
Combined Sentence: 'By designing a new digital sponsorship package (Action), I addressed a revenue decline (Problem) and successfully increased total funding by (Result).'
Quick Check
What is the primary difference between a resume and a cover letter?
Answer
A resume is a historical summary of your experience, while a cover letter is a persuasive value proposition that connects those experiences to the specific needs of an employer.
In a professional environment, emails are the lifeblood of communication. The most critical component is the Subject Line. It must be clear, concise, and searchable. A busy professional should know exactly what the email is about without opening it. Inside the email, use a formal salutation, followed by a Context Statement (why you are writing). Keep the body paragraphs short—no more than 3-4 sentences. Finally, always include a Call to Action (CTA). A CTA is a clear instruction on what you want the recipient to do next. For example, 'Please let me know if you are available for a 10-minute call on Tuesday' is much more effective than 'Hope to hear from you soon.'
Subject: Follow-up: Marketing Internship Interview - [Your Name]
Dear Ms. Rodriguez,
Thank you for the opportunity to interview for the Marketing Internship yesterday. I particularly enjoyed our discussion regarding the upcoming social media campaign for the summer launch.
As we discussed, I have attached the writing samples you requested. Please let me know if you need any further documentation by Friday.
Best regards, [Your Name]
Quick Check
What is a 'Call to Action' (CTA) in an email?
Answer
A CTA is a specific, actionable instruction that tells the recipient exactly what steps to take next.
Internal memos are used to communicate policy changes, updates, or requests within an organization. Unlike emails, memos follow a strict header format: TO, FROM, DATE, SUBJECT. The most important cognitive principle for memos is BLUF: Bottom Line Up Front. In a professional setting, time is the most valuable currency. Place your most important information or request in the very first paragraph. The subsequent paragraphs should provide the necessary data, reasoning, or 'why' behind the decision. This ensures that even if a reader only skims the first 20 words, they have received the core message.
MEMORANDUM
TO: All Staff FROM: Operations Manager DATE: October 24, 2023 SUBJECT: Mandatory Software Migration
BLUF: All employees must migrate their project files to the new 'CloudSync' platform by Friday at 5:00 PM to avoid data loss.
1. Reasoning: Our current server lease expires this weekend. The new platform offers faster upload speeds and enhanced security encryption. 2. Action Required: Follow the attached 3-step guide to drag and drop your folders into the new system. 3. Support: IT will hold a Q&A session tomorrow at 10:00 AM via Zoom for anyone experiencing technical difficulties.
Which part of the PAR formula focuses on the measurable outcome of your work?
In a professional memo, the most important information should be saved for the conclusion to build suspense.
What is the primary purpose of a 'Subject Line' in a professional email?
Review Tomorrow
In 24 hours, try to recall the three components of the PAR formula and the meaning of the acronym BLUF.
Practice Activity
Find a job posting online and write one 'PAR' paragraph that connects your actual experience to one of the job's requirements.